The Damilola Taylor Trust

Damilola Taylor Trust

Branding & Identity, Design, Website Development


The Damilola Taylor Trust was established in May 2001 in memory of Damilola Taylor who was tragically killed in 2000 by an act of violence by two boys not much older than him.

Richard Taylor OBE set up the Trust as a memorial to his son and to bring about change in the community. Through the Damilola Taylor Trust, he seeks to create a positive legacy of hope and opportunity for disadvantaged and underprivileged young people.

The charity has a number of strands to its work, all of which are designed for vulnerable young people, particularly in inner-city south London.

They develop activities and projects that support young people who are susceptible to gang and knife crime, are at risk of being kicked out of school or have left school but have yet to find their way to success.

Yume Creative worked with the trust to refresh their branding and develop a new website to appeal to both stakeholders and young people. We created a new logo and overall visual identity, bringing in a vibrant new colour palette and bird illustrations to modernise but not replace the existing icons.

The website is a bright, modern and dynamic website which showcases the charity’s extensive projects and allows users to easily locate information and resources.