Infinity Clay

Infinity Clay

Branding & Identity, Design, Print, Website Development


Infinity Clay, which is part of the Dung Beetle Company, is a mobile pottery in South Wales, which has provided people from all walks of life and abilities with pottery and mosaic classes for over 20 years.

Their aim with the clay modelling kits is to extend the reach of their classes and promote the ancient art of pottery in the modern world. Developing Infinity Clay into an educational, environmentally friendly and innovative company.

The clay boxes make pottery accessible to people who cannot attend classes and, we hope, will spark an interest in children and adults alike. It teaches patience and perseverance and increases confidence by working creatively.

Yume Creative worked with Marion and Barry from Infinity Clay to create their branding, print materials and to develop a new. We created a new logo and overall visual identity with brand guidelines, packaging and printed brochures and instructions for their clay boxes. The website is a bright and bold only shop integrating ecommerce, payment and subscription services as well as direct marketing and CRM.